PR Lead

PR Lead

Remote, Cyprus | Full-time

Responsibilities

  • Develop and implement comprehensive PR strategies to increase brand visibility and generate positive media coverage for our finance brand;
  • Develop strong relationships with key media contacts, celebrities, and industry professionals to secure press coverage and endorsements;
  • Organize and manage product launches to ensure maximum media exposure and attendance;
  • Monitor media coverage and industry trends to identify opportunities for brand promotion and crisis management;
  • Create briefs, press releases, media announcements, speeches, and other PR deliverables to effectively communicate brand messages and product launches;
  • Collaborate with internal marketing, design, and sales teams to align PR strategies with overall brand objectives;
  • Stay abreast of the latest financial trends and competitive activities to provide valuable insights and recommendations for brand positioning;
  • Monitor, measure, and report on PR effectiveness.

Requirements

  • 3+ years of proven work experience as a PR Manager in finance/crypto/web3/fintech or gambling/betting;
  • Excellent written and verbal communication skills in English, capable of crafting effective press releases and pitching stories to the media;
  • Knowledge of digital marketing and social media platforms to leverage PR efforts across various channels;
  • Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines;
  • Creative thinker with a proactive approach to problem-solving;
  • Strong interpersonal skills are crucial in building and maintaining relationships with stakeholders at all levels.

Will be a plus

  • Leading experience in PR;
  • Experience in the market of Asia, Africa;
  • A strong network of media contacts in the finance/crypto/web3/fintech industry, including journalists, editors, and influencers;
  • Building PR processes from scratch.

We offer

  • Professional and personal growth;
  • Partial compensation of language course expenses;
  • Feeling secure in your income despite the world’s turbulence;
  • The ability to be close to the business and take part in making strategic decisions;
  • Paid vacations, sick leaves, public holidays, ability to take days off;
  • Corporate equipment.

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